Bright Spark to Jump-Start dot.com
The fiery James Herring, soon to depart Avalon PR,
will find the mysterious iballs Media a different kettle of fish
Herring is a pioneering Aries Ram (March 29 1969) and thrives
on new challenges and fresh conquests. He is a fireball with five
out of ten planets in fire signs, including the Moon in
theatrical Leo. Fire has to be its own boss and do its own thing,
and its strength lie in its enthusiasm, leadership and
jouissance. At its best fire is generous and inspires confidence.
At worst, it is self-centred, consumes everything in its path,
and has serious burn-out potential.
Aries can seem like an open book but Herring has some deeply
concealed footnotes. A Scorpio side to his horoscope gives him an
uncanny ability to spin, intrigue and pull people into a story -
a talent he used to great effect with Big Brother's Nasty Nick
(Scorpio, November 3 1967).
Like Herring, Avalon (April 11 1988) is also an Aries so it
suited him well, but in moving to iballs, the new-media
production and marketing company, he will encounter a different
kettle of fish. Herring has no planets in earth and will have to
cope with a strong earthy set-up at iballs. Of the three earth
signs, iballs Media (August 23 2000) is a Virgo and founders
Richard Kilgarriff and Tony Greenham are Capricorn and Taurus.
Kilgarriff's fast-track Aries Moon gives him and Herring a
laddish connection, but practical, money-minded earth matters
take precedence. Herring is quite capable of handling the nitty-
gritty of practical planning but budgets and strategies are a
yawn for the fire temperament, and too much earth smothers its
passion. Herring's talent works best when he is dealing with an
individual star or personality, rather than the "commercial space
between people" which iballs intends to exploit.
iballs is launching on 22 November although what exactly is
being launched is still a mystery. Saturn's influence gives it a
slow start but hopefully, Herring's panache will provide some
much needed poke. His horoscope doesn't show a career move until
next March, so expect twists and turns before iballs and Herring
sort out the space between them.