Can Independents save their brands?
Independent TV producers like Hat Trick have right on their side,
but their chances of hanging on to their brands are slim.
Passion and hunger are certainly true of Hat Trick, judging
from its horoscope (April 30 1985). As a hungry Taurus with a
triangle of planets in money-minded earth signs, this is a
company with sound business sense which is well capable of
maximising its resources. But it is no dull clod, with sparky,
irreverent Uranus rising in enterprising Sagittarius. Its
innovative abilities are clear in its standard bearing programme,
Have I Got News For You, and in its foreign transactions it has
made a big impact the competitive US market with Whose Line Is It
Anyway?. Hat Trick gets its name from a lively Mercury, the
planet of tricks and trade, linked to pushy Mars, and this also
gives it brilliant potential to increase revenue for new research
and production through brand development.
Leading the battle at Hat Trick are joint managing directors,
Jimmy Mulville and Denise O'Donoghue. Despite his comic streak,
Mulville is a strategic Capricorn (January 5 1955) - he was,
after all, PRESIDENT of Cambridge Footlights Review - and
Capricorns have politics in their bones. This coming year, his
horoscope is dominated by aggressive, swashbuckling Mars, and ex-
wife O'Donnoghue is also a come-out-and-fight Aries (April 13
Will they pull it off? The astrology shows that the
independents have right on their side but sadly, it doesn't
support them through to victory next year. Hat Trick's Mercury is
moving to oppose Pluto and since Pluto is a god with no altar of
appeal, the likely response is refusal from the broadcasters and
a deaf ear from the government. The indies are going to have to
find a different contractual way of sorting this out and
protecting their brands, but with such a smart Mercury, expect
Hat Trick to pull some other ingenious rabbit out of its hat.