Rupert Gavin, the BBC Worldwide chief, has a horoscope full
of persuasive Libran charm but its strength comes from a
gritty combination of planets in Scorpio and Capricorn
Under Gavin, BBC Worldwide has turned over an impressive income,
ploughed back into programme making. It has had big success with
the multi-media branding of children's programmes - Tweenies and
Bob the Builder - and with hits like The Weakest Link. Gavin
could sell coals to Newcastle or Ann Robinson to the Welsh. His
horoscope (October 1 1954) shows all the persuasive powers of
Libran charm and plausibility, but behind the amenable facade,
its strength comes from a gritty combination of planets in
Scorpio and Capricorn. These ambitious placings suggest a sharp
grasp of the psychology of selling, backed up by hard work,
research and analysis. He makes it look easy but he is ruthlessly
efficient and manipulative, with a superb sense of strategic
timing. Coupled with his sugary Libran charm, he knows exactly
how to coat the pill, but his Saturn in Scorpio has a sting in
" These people desire authority and will struggle hard to attain
their ambitions ... a tendency to scheme and plot ... they
harbour deep resentment when they feel they have been dealt with
unjustly .. a desire for revenge and an inability to forget past
emotional injuries may also be present." (Sakoian & Acker,
Is this Scorpionic side now entangled at the Beeb? Worldwide's
operations have been under review for months and rumours persist
of a clash between Gavin and his boss. Controller Greg Dyke wants
the public service and programming element of the BBC to have
more say in its commercial development, and is keen to trim
Worldwide's overheads, but this encroaches on Gavin's territory.
When we compare their horoscopes, the planetary culprits are
Dyke's watery Neptune, placed on Gavin's Sun. In mythology,
Neptune is a bad-tempered god because he has been banished to the
sea, and he constantly seeks to get a foothold on territory that
doesn't belong to him. From Gavin's point of view, Dyke's
meddling comes across as a Neptunian fog of confused goals.
Despite his attempts to burn off the mist and shine through, he
simply cannot win if his Taurean boss digs in for a different
strategy. Stubborn Bulls never give up.
It's just as well for Gavin, then, that he is highly poachable.
Carlton is rumoured to have had its eye on him all year, so will
he go? Despite a strong and positive connection of his Libran Sun
to the BBC's incorporation horoscope (January 1 1927), he has
probably done all he can do - or wants to do - at BBC Worldwide.
Like all Librans, he is always weighing up pros and cons, mulling
over options, and he could up stumps at any time. In May his
Jupiter changed direction and events since then have firmed up
the resolve that is likely to propel him out of the BBC. If he
senses that the timing isn't quite right yet, he could easily sit
on his Libran fence until his new Jupiter cycle in July 2002.
This brings the start of a five year period of dynamic activity
which could see him as a seriously bigger player on the
international stage. The best of Rupert Gavin is yet to come. Can
Dyke really afford to lose him?