Will leonine Frances be the pride of IPC?
Woman's Realm may be over but its editor, Mary Frances, has a new venture.
Your Life. The Magazine may not be launching at the best moment but, with
Frances's bold Leo style, it should break new ground.
As a Leo (August 14 1953), her horoscope shows the dilemma faced
by many Leo Lions, whether to perform like the big cat or the
cuddly, chocolate box kitten. Despite attempts to innovate,
Woman's Realm got stuck with its knitting pattern, nesting image
and the female planets in her horoscope must have responded in
kind. She has a charming and persuasive, nice-lady Libran Moon,
linked in to graceful Venus in the homey sign of Cancer. The
Libran Moon accommodates others, although it is notoriously
indecisive and her Venus is warm and womanly. When these planets
combine, it brings out the side of her which really does know how
to knit a scarf to keep teddy warm (Woman's Realm, first issue
February 22 1958).
Those days are over and 'Your Life' is activating her jungle
instincts, with more scope for her bold and colourful Leo style.
But can she use this to break new ground? Despite her creative
vision and organisational skills, she is coming up against an
ill-chosen moment. The horoscope for the launch of 'Your Life'
reveals it to be a lack-lustre Taurus (April 24 2001), with poor
aspects to glossy, good-life Neptune. Its horoscope does not look
as if the magazine will do well with its target market of 'empty
nesters' who have time and money for luxury treats. As a staunch
Taurus, 'Your Life' may hang on a while but this is a difficult
time for the glossies in general, and IPC in particular. On May
6, Jupiter makes its final opposition to Pluto, crossing IPC's
horizon, a problem period for the company with a probable
downturn in advertising revenues as the year unfolds. Old
formulas will cease to work and the winners will be the
Mary Frances has her Sun placed next to the power planet Pluto,
so she does have a real lion's roar in her. People with this
configuration have the ability to " regenerate and change
themselves and the things around them by focusing their wills. ..
but these natives can be dictatorial .. they must realise they
are not the only power in the universe". (Sakoian & Acker, The
Astrologer's Handbook). This side of her nature is coming into
play much more now because in February, Uranus began making a
series of oppositions to her Sun-Pluto power point, calling for a
radical change of lifestyle and approach. This time of life
"awakens us to our own power.. we may not be the most peaceful
person to live with. We are excitable, 'wired', unpredictable and
restless. We want to remove what we feel is stifling, and break
free of the restrictions of tradition or past conditioning."
(Howard Sasportas, Gods Of Change). Uranus will continue to
activate her desire to create something unique until it has
completed its transits in January 2002.
But she is coming in to bat on an unlevel playing field, and it
won't be until autumn 2003 that this lioness feels secure in her
den again. If, by then, 'Your Life' is full of life, it will be
largely down to Mary Frances finding her roar and rising to meet
the challenge of the winds of change.