Is time running out for the Express?
The Express may have taken the bull by the horns, but the future
of the Taurean newspaper may not be Rosie.
Clive Hollick, CEO at United Media, is also a Taurus (May 20
1945) and with his Mercury on the paper's sun, this investment
means a lot to him. Cash is always a big issue for Taurus, but
Hollick has held back from giving the Express the big investment
it needs and it's not hard to see how it has got bogged down
through this stick-in-the-mud sign.
Rosie Boycott, another Taurean (May 13 1951), fits in with the
Express and Hollick, but with her fiery Jupiter on its Mercury
she has begun to stir the dormant fire in the belly of the old
beast, attracting a younger readership with more AB readers. Yet
despite the best efforts of her and her staff, bigger financial
considerations and the spirit of a new age are outrunning slow
Taurus. The current Jupiter-Pluto opposition is shaking up the
media and publishing signs of Gemini and Sagittarius and the
Express is yet another enterprise marked by this axis. It has
been raked by a vicious and undermining Pluto transit since early
last year, with no light at the end of the tunnel until late
It looks from the astrology as if Hollick and the United
shareholders won't wait that long, or come up with the cash that
is needed to see it through, and we are probably coming to
journey's end for the current team. Late October and early
November is a catalyst period which could see a foreign buyer
with big pockets and big ideas for innovation and a multi-
platform strategy. The overseas Jupiter connection in its
horoscope has always been good for it - think back to
Beaverbrook. With the right backer, the future for the Express is
better than it seems, although it may not look Rosie.